According to Carrie Morgan, founder of company Rock the Status Quo, SEO and content marketing are the absolute keys to the future of public relations. She writes that public relations is more than advertising, it’s “building bridges and relationships between our brand and the public.”

However, many people seem to divide the two, and pit them against each other, which is completely the wrong approach. The truth is that the two work together, both content marketing and SEO strategies. Barry Feldman, freelance copywriter and creative director, writes that “saying SEO and content are two separate marketing tactics is akin to saying headlines and copy are foes.” Headlines make people read copy, the same way SEO helps people get to the content, and the content helps people get to the website.

The truth is that SEO and content marketing are made weaker without the other. Rather than doing them separately, they must be integrated. The best way to do this is to choose one specific keyword, and some related keywords, and put them everywhere in a blog post. Morgan writes, “identify that one phrase for your brand that is of crucial importance, then integrate it everywhere you can.”

Brian Clark, the CEO of Coppyblogger, writes “The smart way to practice effective online marketing is to treat social media and search engine results as aspects of a holistic strategy that centers around compelling content.” This means that rather than thinking of them separately, one much integrate both SEO and content marketing together, as one. With that attitude, SEO and content marketing will begin to work much better because they support each other.

SEO and content marketing need to be effectively integrated in order to master the future of PR. To do this, you can use the online marketing SEO strategy of making articles and online content keyword dense . If you have any questions about SEO content marketing, feel free to ask in the comments!