When it comes to internet marketing SEO strategies tend to be the most talked about. Of course companies also have paid advertisements in their arsenal, but people believe that they are not worth as much attention as the activities that naturally boost a search engine ranking. The most touted statistic is that between 70% and 80% of internet users ignore paid ads, and are more likely to choose websites that naturally appear at the top.

If your organization is well entrenched in marketing and SEO efforts, looking for ways to organically improve your search engine results, then here are three tips to get your content into better shape and achieve that goal.

• SEO content marketing in terms of social media.

With internet marketing SEO is not just for your website. About one out of every five social media posts contains a link to some kind of content, and so social media is an ideal medium for sharing your content. You can do this in house, or hire social media management services from SEO companies. Note that only about 62% of companies in 2010 were keeping social media activities managed by staff, and a year later only 55% of companies still had social media in house.

There is a trend towards outsourcing social media content, but whether you choose to do it in house or hire a company, you can make sure that the strategies are more effective by actively participating in the network and community. Social media is about relationships, and you can only get back-links and promotion if you prove your content to be worthwhile of a share. Listen to your target market, and add to the conversation if you want your content to get noticed.

• SEO and content marketing in your blog.

Did you know that 60% of messages that share content include a brand or product name? Do not forget about your branding when you write in your blog. Catchy headlines and content that engages users is a great way to compete in the blogosphere, but the readers need to know just who you are if you are going to get any attention from them. Most people read a blog several times a day, and sometimes those blogs inspire them to make purchases. About 19% of people are looking for support or answers, and about 17% end up discovering a product or service. If someone discovers a product or service on your blog, will they know where to go and buy it?

• Content marketing and SEO in your email newsletters.

You can avoid losing potential customers by taking steps to capture them on your website, and offering an email newsletter. In generating content for that newsletter, remember to structure it to user demands. Yes, you want to sell your product, but the user probably does not care to be solicited by email all of the time. If you have good tips, advice, news, or other information to share about your industry, an email newsletter is a great place to do that.

With internet marketing SEO is an indivisible component. How much time and energy you choose to dedicate to that SEO will be dependent on the skills and resources at your company. A lack of both of those things is what brings many companies to hire a firm. Whoever ends up behind the wheel of your internet marketing SEO, you can use these tips to help steer the content in the right direction.