If you are a company that wants to have a strong internet presence, then you should know that 42 percent of people who use an internet search engine will click on the top ranked organic results over their other options. Solutions like search engine optimization can help businesses to target those organic rankings, because they focus on quality and originality of content while maintaining important keywords that search engines use to find content. They also use backlinks and other forms of marketing to gain the attention of search engines and their users, and thus generate more traffic in the process.

Between 70 and 80 percent of internet search engine users will not notice or click on sponsored links, because they are interested in organic links. With search engine optimization you may be able to get the attention of the demographic that is actually clicking on the links that they see, and direct them to your website as a result. Solutions like SEO are powerful when properly implemented, much more so than other forms of marketing. The leads that are generated through search engine optimization have a 14.6 percent closing rate, which is higher than the 1.7 percent rate that you get through outbound leads like direct mail and cold calling. For companies that have to do their marketing on a budget, that amount can be huge, especially when SEO marketing prices can be adjusted to fit the needs of a company as well.

Through other Seo tools it is also possible to monitor and adjust campaigns in real time, which is something that typically cannot be done with outbound marketing. Internet marketing strategies like search engine optimization are also important in light of the amount of mobile users that are coming online. 75 percent of internet search engine users do not go past the first page of results, and this is especially true of those who browse on mobile devices. With search engine optimization it is possible to get online marketing solutions that are tailored to fit the needs of your business, and target demographics which are going to make a difference in your sales. There are different types of search engine optimization that are available as well, to help you to target local or international markets. The first tweet Google ever sent was binary code for “I’m feeling lucky.” These days, business owners make their own luck with search engine optimization services.