Picture it: current web giant Google in its infancy as a humble research project. Its founders created a storage compartment out of Lego bricks to hold the 10 different 4-gigabite hard drives they used. These hard drivers were essential in the building of the Google PageRank algorithm, which is still the way Google operates today.

Now, it is almost impossible to picture an online experience without Google. As the leading search engine, it can make or break a new website. If your site wants to be noticed, it has got to appear in the Google rankings. But how can you accomplish this with so many other sites competing for those same coveted spots at the top of the rankings?

This is where online marketing comes into play. Basically, a balanced diet of regular social media interaction, quality web design and content creation will help you make the grade. One of your most potent tools will be search engine optimization, or SEO for short.

Face the facts: Almost 92 percent of online users in the United States use a search engine at least once a day. You have to use SEO marketing to get them to notice you. SEO marketing works by generating content that is keyword-rich and relevant to users so they can discover it organically in the search engine rankings. Today, that does not just mean desktop or laptop searches, either.

Mobile internet usage through smartphones and tablets is expected to overtake desktop usage by 2014. This means your page must have the proper web design in order for users to access it without issue on their mobile devices. This is SEO marketing at its most important.

Plus, 65 percent of mobile internet users already rely on their device to help them find a local business. In order to survive, you need traffic. You get traffic by getting noticed in Google through strategic SEO marketing.

If you are a business that seeks other businesses as clients, consider this. Over half of online marketers say that SEO marketing is the most important tool that drives their lead generation. There really is no mistaking the power of the search.

Now, where does this leave you? If you are smart, it leaves you with a phone call to make. Find the right SEO marketing strategy and see your company bloom.