Most of us get a good deal of our information from the internet, especially when we need something right now. To get that information, we use a search engine like Google or Yahoo or Bing. The path to our information is through one of those search engines. As we type in the subject we want information about, the search engines, using their own internal systems, cull the morass of websites and articles and photos and pieces of information on the internet and choose which ones will probably best meet our needs.
If you or your company is on the other side of that search, whether or not your website (with your products and services, and your livelihood) gets chosen is up to the search engine looking at it. The search engines, then, are active logical gatekeepers between you and your customers.
How do you open that gate? Through SEO (search engine optimization) and today, by using content marketing SEO. You must find ways to have the search engines use their rating systems to your benefit: that they find you and rank order our website higher than others, where it will more likely be seen.
Search engines are now very mindful of “quality content.” Websites with quality content get more visitors. To get your website a higher ranking and more customers, you need a content marketing SEO strategy. You want content (interesting articles, videos, infographics, images, reviews, case studies) on your website that will draw people to it. You include, in your content marketing SEO plan, the kinds of content that will keep people coming back to your website.
The content you choose satisfies your online marketing SEO plan, part of your total internet marketing SEO. To get you started, you may find it wise to contact a marketing and SEO firm that will demonstrate to you how proper content is necessary for SEO and what that content might look like for you.
The content marketing SEO firm you choose should know the difference between SEO content marketing expertise, and content marketing and SEO expertise. Choose a content marketing SEO that can draw you a straight line from proper content through distribution, measurement of validation indicators (that content is being viewed), rise in search engine scores and improved placement in searches. Your content marketing SEO may e the difference between being seen, or being invisible to your customers.