Running a business is a massive undertaking. Between inventories, employee management, customer service, and a ton of other little things, you have a lot of plates to keep spinning. This is why it is so easy for a lot of businesses to overlook the most important factor in staying afloat: marketing. Without a good marketing strategy, you cannot hope to attract any new business.

Traditional marketing tactics such as radio ads and flyers do not have the same impact they had 15 years ago. These days consumers find nearly everything they need through search engines like Google. This company has come a long way from its humble origins as a side project a couple college kids thought up. Back when they were testing early algorithms that determine page ranks, all they had to work with was ten 4 GB hard drives in an enclosure they built out of LEGOs. They have since grown to be one of the largest and most widely used services in the world. 92 percent of all adults on the internet conduct at least one search every day. Even the little things this company does get global attention. For example, when they sent their historic first tweet on February 26, 2009 that was binary code for Im feeling lucky, the world took notice.

When people search for something here, they rarely look past the first page of their results. This means in order to grab the attention you need, you must achieve a high enough spot in the Google rankings to get one of these coveted spots. This can be achieved through search engine optimization, or SEO. SEO tools work by locating key search terms associated with your business and incorporating them into a series of regularly updated articles and blogs that are posted to your site. This not only puts you near the top of the results, but allows you to stay there.

Marketing has changed in recent years, and it is vital that you keep up. Surviving in the modern market means utilizing Seo tools and maintaining a strong online presence. It is proven that companies that blog have 434 percent more indexed pages and thus, more leads. 88 percent of internet users over the age of 13 researched products online in 2012, and 40 percent of them followed up on social media sites for more information. Try incorporating these methods today and watch your customer base grow.