It seems like the words search engine ranking are the hottest things going. Everyone is talking about how their websites are performing in terms of their search rankings. However, did you know that the PageRank algorithm process is named for the co founder of Google, Larry Page? You probably thought it was just a generic term that was thrown out there for ease of use.

So why is search engine ranking so important to websites. Well, most search engine users will only use the listings found on the first page of a set of search results. Statistics and studies show that 42 percent of Internet search users click on the top ranking organic result. This means that if you are not listed on that page, you probably will not see a lot of visitors, new or old.

How do you go about getting to the top of search engine ranking? Through effective SEO efforts. You may think that SEO and search engine ranking are not important to obtaining new business. Think again. Leads generated through search engine optimization have a 14.6 percent close rate, while outbound leads average a 1.7 percent close rate. Those inbound leads that came from SEO also cost 61 percent less than outbound leads, such as cold calling. That is a pretty good return on investment.

Search engine ranking can be affected by many things including the content on your website. You want compelling, informative content that will lead to a rise in your search engine ranking. You should also consider adding a blog or two. Studies show that companies that blog have 434 percent more indexed pages, resulting in more leads and a higher search engine ranking.

Internet marketing efforts should include Seo tools such as that good content and an SEO blog, as well as email campaigns and a social media presence. These efforts will combine with your search engine ranking to create a full marketing package. All of these efforts when used correctly will add new traffic to your website, and in turn create new business for your company.

Consider hiring a SEO marketing company to help you with your search engine ranking, along with a full digital marketing plan and you may soon see an increase in profitability.