Almost 90 percent of American internet users over the age of 14 will research products online. About 40 percent of those also use social media to follow up. Almost half of all mobile users report using their mobile devices to search out promotions or look up reviews for purchases. Most search engine users, 70 to 80 percent of them, choose organic results and ignore the sponsored results. What that all means is that having good search engine rankings is what brings in customers, not just having a website. Search engine rankings are essential to internet marketing.

Search engine optimization, or SEO, is a marketing strategy for the internet that focuses on making a website visible. When considering how a search engine works, SEO creators optimize their websites so that the consumer utilizing the search engine will view the optimized website before others. Where websites appear in the list the search engine provides is called search engine rankings. Seo is a growing field of specialists whose entire focus is improving the search engine rankings of company websites.

Most of the professionals trying to improve search engine rankings look to Google to decipher what changes are happening to PageRank and all facets of search engine rankings. The algorithm process called PageRank was name for the co founder of Google, Larry Page. Google is the number one most frequently accessed website and search engine in the world so they get to take the lead in the search engine ranking evolution. Google gets to take the lead on a lot of things based on their being high man on the totem pole. Google rents goats from a grazing company to mow their lawns. Maybe that means everyone will start renting goats to mow their lawns. It is possible. They are the trend setters. Let us wait and see.